Find your competitors in about 30 seconds.
Enter any domain and this free competitor finder analyzes the keywords it ranks for on Google, then shows the companies competing for the same searches — and the same customers.
Free · No account required
“Who are my competitors?” is harder to answer than it sounds.
The rivals you name in your pitch deck are rarely the whole picture. New entrants show up in Google search results long before they show up on your radar — quietly outranking you for the keywords your buyers actually type. Search data doesn't care who you think you compete with. It shows who's winning your traffic right now.
How to find your competitors
Three ways to find out who you're really competing with, from quickest to most thorough. The finder above automates the first one.
1. Search keyword overlap
The companies ranking for your keywords on Google are competing for your customers. It's the fastest way to find competitors of a website — and exactly what this tool does when you enter a domain.
2. Read their positioning
Look at how a site describes itself and the “alternatives” and “vs” pages it publishes. Our AI pass does this too, to catch direct product rivals that search data alone misses.
3. Ask customers and check reviews
The names prospects bring up on sales calls, and the products listed next to yours on G2 or Capterra, round out the picture beyond search data.
How the competitor finder works
Enter your domain
Just the domain — no email, no credit card, no account. Works for any site with organic search presence.
We map your keyword footprint
We pull the keywords your site ranks for on Google and find the domains ranking for the same searches, filtering out review sites and aggregators.
Get your ranked list
Product competitors and SEO rivals, ranked by keyword overlap and estimated search traffic — with the data to back each one up.
Every competitor, backed by data — not guesswork.
Shared keywords
How many search terms you both rank for. High overlap means you're fighting for the same buyers, page by page.
Estimated search traffic
Each rival's estimated monthly visits from organic search, so you can tell the giants from the up-and-comers.
Product vs. SEO rivals
Results are labeled: companies selling what you sell, and sites competing for your audience's attention. Both matter — for different reasons.
Browse competitors of popular SaaS
See who's competing with the tools you already know.
Frequently asked questions
- How do I find my competitors?
- The fastest way is to look at search data: the companies ranking for the same Google keywords as you are competing for the same customers. Enter your domain in the competitor finder above and it maps your keyword footprint, then lists the domains with the most overlap — including rivals you may not know about yet.
- How do I find competitors of a company or website?
- Enter the company's domain in the finder above. It maps the keywords that domain ranks for, finds the other sites competing for the same searches, and an AI pass reads its homepage to surface direct product rivals — so you can find competitors of any company or website, not just your own.
- How does the competitor finder work?
- We pull the keywords your domain ranks for on Google, find the domains ranking for the same searches, and filter out aggregators and review sites like G2 or Capterra. An AI pass also reads your homepage to catch direct product competitors that search data alone misses.
- Is this competitor finder free to use online?
- Yes — it's a free online competitor finder with no account, no credit card, and no email. Enter a domain and get a ranked list in about 30 seconds. We cap total lookups per day to keep it free for everyone.
- What's the difference between a product competitor and an SEO rival?
- A product competitor sells a similar product to the same buyer. An SEO rival competes with you for the same search terms — it may be a direct competitor, or just a site fighting for your audience's attention. The finder labels each result so you can tell them apart.
- How do I keep track of competitors after I find them?
- Finding them is step one — they change pricing, ship features, and publish content every week. Outmano tracks your competitors' pricing, SEO, content, and roadmap automatically and sends you one weekly email with what changed and why it matters.
Know who you're up against. Then never lose sight of them.
Run a free lookup, pick the rivals that matter, and Outmano will watch their pricing, SEO, content, and roadmap for you — one email every Monday.